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ID:980694
User:124.158.16.35
Article:Sony
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(History)
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In May 1956, the company released the TR-6, which featured an innovative slim design and sound quality capable of rivaling portable tube radios. It was for the TR-6 that Sony first contracted "[[Atchan]]", a cartoon character created by Fuyuhiko Okabe, to become its [[advertising character]]. Now known as "Sony Boy", the character first appeared in a cartoon ad holding a TR-6 to his ear, but went on to represent the company in ads for a variety of products well into the mid-sixties.<ref name=History/> The following year, 1957, Tokyo Tsushin Kogyo came out with the TR-63 model, then the smallest (112 × 71 × 32&nbsp;mm) transistor radio in commercial production. It was a worldwide commercial success.<ref name=History/>
 
In May 1956, the company released the TR-6, which featured an innovative slim design and sound quality capable of rivaling portable tube radios. It was for the TR-6 that Sony first contracted "[[Atchan]]", a cartoon character created by Fuyuhiko Okabe, to become its [[advertising character]]. Now known as "Sony Boy", the character first appeared in a cartoon ad holding a TR-6 to his ear, but went on to represent the company in ads for a variety of products well into the mid-sixties.<ref name=History/> The following year, 1957, Tokyo Tsushin Kogyo came out with the TR-63 model, then the smallest (112 × 71 × 32&nbsp;mm) transistor radio in commercial production. It was a worldwide commercial success.<ref name=History/>
   
[[University of Arizona]] professor Michael Brian Schiffer, PhD, says, "Sony was not first, but its transistor radio was the most successful. The TR-63 of 1957 cracked open the U.S. market and launched the new industry of consumer microelectronics." By the mid 1950s, American teens had begun buying portable transistor radios in huge numbers, helping to propel the fledgling industry from an estimated 100,000 units in 1955 to 5,000,000 units by the end of 1968.
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[[University of Arizona]] professor Michael Brian Schiffer, PhD, says, "Sony was not first, but its transistor radio was the most successful. The TR-63 of 1957 cracked open the U.S. market and launched the new industry of consumer microelectronics." By the mid 1950s, American teens had begun buying portable transistor radios in huge numbers, helping to propel the fledgling industry from an estimated 100,000 units in 1955 to 5,000,000 units by the end of 1968. SONY IS TERRRIBLLEEEE
 
 
[[File:Sonyheadquarters.jpg|thumb|Sony Group Headquarters at [[Sony City]] in [[Minato, Tokyo]]]]
 
[[File:Sonyheadquarters.jpg|thumb|Sony Group Headquarters at [[Sony City]] in [[Minato, Tokyo]]]]
 
Sony's headquarters moved to [[Minato, Tokyo]] from [[Shinagawa, Tokyo]] around the end of 2006.<ref>Suzuki, Kyoko. "[http://www.bloomberg.com/apps/news?pid=20601101&sid=azBEylva8E7Q&refer=japan Sony Considers Sale of Properties Including Former Headquarters]." ''[[Bloomberg L.P.|Bloomberg]]''. 3 August 2006. Retrieved on 19 January 2009.</ref><ref>"[http://www.accessmylibrary.com/coms2/summary_0286-29454749_ITM Sony to close symbol of TV business.]." ''Kyodo News International''. 1 February 2007. Retrieved on 19 January 2009.</ref>
 
Sony's headquarters moved to [[Minato, Tokyo]] from [[Shinagawa, Tokyo]] around the end of 2006.<ref>Suzuki, Kyoko. "[http://www.bloomberg.com/apps/news?pid=20601101&sid=azBEylva8E7Q&refer=japan Sony Considers Sale of Properties Including Former Headquarters]." ''[[Bloomberg L.P.|Bloomberg]]''. 3 August 2006. Retrieved on 19 January 2009.</ref><ref>"[http://www.accessmylibrary.com/coms2/summary_0286-29454749_ITM Sony to close symbol of TV business.]." ''Kyodo News International''. 1 February 2007. Retrieved on 19 January 2009.</ref>
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