A practical guide to improving your strategic management skills which will give you the information and skills to succeed. Find out how to improve make your management style work to your long-term benefit by learning to set boundaries and to test and communicate your strategy. 
You will learn to analyze your position, understand your skills and define your strategy. Learn key skills such as how to plan for change, assess the risks, and monitor...

This in-depth account of every aspect of brand management is destined to become the definitive book on the topic for many years to come. Packed with examples and case studies, it pays particular attention to the development of global brands.

Business Plans For Dummies can guide you, as a new or aspiring business owner, through the process of creating a comprehensive, accurate, and useful business plan. In fact, it is just as appropriate for an already up-and running firm that realizes it's now time for a full-bore check-up, to ensure the business is in tip-top shape to meet the challenges of the globalized, digitized, and constantly changing 21st Century. This edition of is fully updated,...

"In this book David Andrew Snider provides a playbook for anyone interested in navigating the arts and arts management in this new era. Through clear lessons, relevant case studies, and a series of fun, interactive activities, the author shares core principles of arts management and how to adapt and innovate in these extraordinary times"-- The book provides core principles of arts management and how to adapt and innovate in this new era.

Since 2008, busy managers by the tens of thousands have turned to this best-selling book as a handy guide to the ins and outs of human resources. And no wonder! Because whether you're a small business owner, a manager in a business without an HR department, or even a seasoned HR professional, The Essential HR Handbook will help you handle any personnel problem--from onboarding to outplacement--quickly and easily. This fully updated 10th anniversary...