A revelatory alternative to the standard economic models of human behavior that proposes an exciting new way to understand decision-making. Why do we do the things we do? The classical view of economics is that we are rational individuals, making decisions with the intention of maximizing our preferences. Behaviorists, on the other hand, see us as relying on mental shortcuts and conforming to preexisting biases. Richard Robb argues that neither explanation accounts for those things that we do for their own sake, and without understanding these sorts of actions, our picture of decision-making is at best incomplete. Robb explains how these choices made seemingly without reason belong to a realm of behavior he identifies as "for-itself." A provocative combination of philosophy and economics that offers a key to many of our quixotic choices, this groundbreaking volume provides a new way to understand everything from how we formulate our desire to work to how we manage daily interactions.

Never before has the number of decision-demanding situations been so many and number of options to choose from been greater. Every day, we make up to 10,000 decisions at an ever-faster pace in an increasingly complex and fast-changing world. This is a book about how decision problems can change into decision opportunities. It can be as easy as simply resolving to make decisions, to stop postponing decision making, to dare. Arriving at good decisions is essential to achieving success and the life that we want to live, but we seldom consider how we go about making decisions or how we could do it better. Businesses are attempting to improve their decision making by acquiring more technology but improving decision-making requires more than this. There is a global knowledge-shortage with respect to what it is that triggers people when they make decisions. This ground-breaking book will help close these knowledge gaps. The authors introduce the Pyramid of Decision Making, based on extensive

Briefly discusses the process of decision making, emphasizing real-life situations in which teenagers may find themselves.

"A renowned business expert examines decision-making in critical, big-time situations where the outcome shapes the destiny of companies, countries, sports teams, political campaigns, or the military Left Brain, Right Stuff is the book about decision making that takes off where others-Thinking, Fast and Slow, Predictably Irrational, and Decisive-leave off. It captures the essence of real-world decisions, where success only comes to those with the wisdom to push boundaries. The great paradox is that while we know a great deal about how we make routine decisions-from the way shoppers pick a box of cereal to how investors buy or sell-we know little about the most complex and consequential decisions of all-for example, whether to start a company, manage the risks of a business, or bid for a project and bring it to a successful completion. We need a new paradigm for situations where uncertainty reigns, rivalry is intense, and positive thinking matters. With compelling examples from business,

"This introduction to decision theory is both accessible and comprehensive, covering topics including decision making under ignorance and risk, the foundations of utility theory, the debate over subjective and objective probability, Bayesianism, causal decision theory, game theory, and social choice theory. No mathematical skills are assumed, with all concepts and results explained in non-technical and intuitive as well as more formal ways. There are over 140 exercises with solutions, along with a glossary of key terms and concepts."--Provided by publisher.