From idea to success : the Dartmouth entrepreneurial network's guide for start-ups

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INITIAL_TITLE_SRCH:

From idea to success : the Dartmouth entrepreneurial network's guide for start-ups

Author:

Fairbrothers, Gregg.

ISBN:

9780071760799

Physical Description:

xviii, 392 pages : illustrations ; 24 cm.

Contents:

Introduction: the entrepreneur will save us? -- The framework -- Who is the entrepreneur? -- The right words to say -- What's the idea? -- Thinking about the market -- Intellectual property and licensing -- Risk -- Building your idea -- Building a business plan -- The founding team -- Building boards -- Employees and other people resources -- The competition -- Financing -- The law -- Nonprofits and social entrepreneurship -- Managing the company -- Everything is negotiable -- On sales and selling -- Communication -- Leaders decide -- Accounting and money management -- Correcting your course -- Growing -- Liquidity events.

Publication Information:

New York : McGraw-Hill, c2011.

Publication Date:

2011

Added Author:

Winter, Tessa M.

Format:

Book

Publisher:

McGraw-Hill,

Subject:

Creative ability in business.

New business enterprises.

Industrial management.

NB Format:

BOOK

Holds:

Available:*

Library	Collection	Call Number	Status
Searching... Central	Nonfiction	658.11 FAIRBRO	Searching... Unknown

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Summary

Turn Your Great Idea into a Thriving Business!

"A guide that sets first-time entrepreneurs' feet in the right direction."
Geoffrey Moore, author, Crossing the Chasm

"There are many books on entrepreneurship, but this is one of the few that will convert individuals to entrepreneurs."
Desh Deshpande, founder, Deshpande Center for Technological Innovation, MIT; chairman, A123 Systems; cochair, National Council for Innovation and Entrepreneurship

About the Book:

Are you among the many Americans who dream of starting a business but think you don't know how? Help has arrived . . .

For generations, Dartmouth College and the Tuck School of Business have influenced and driven global entrepreneurship. Dartmouth firsts include the world petroleum industry, technological breakthroughs like artificial intelligence and BASIC computer language, as well as popular products, such as the Nerf football and the game Crainium.

Today a key resource for the Dartmouth Community is the Dartmouth Entrepreneurial Network (DEN), which helps anyone from undergraduates to faculty to alumni get their ideas off the ground and into the marketplace.

In From Idea to Success , entrepreneur, professor, and DEN founder Gregg Fairbrothers takes you step by proven step through the DEN approach, showing you how to apply the same principles to make your vision a reality. If you have an idea-- any idea--from major technology innovations, to consumer products or services, to social enterprises, From Idea to Success shows you how to bring it to fruition.

This A to Z guide based on the startup experiences of literally hundreds of entrepreneurs makes the process simple as possible by breaking it down into three distinct parts:

Step 1: Focusing and Refining Your Idea
Define your goals, pinpoint your market, protect your idea, manage the risks in your undertaking
Step 2: Business Planning Best Practices Create a business plan, build your team, learn about the competition, raise finances, get the important legal issues right the first time
Step 3: Managing Your Company Build your negotiating, selling, and decision-making skills; manage your finances; correct your course; manage the transition to a healthy, growing business

Building a vibrant company based on your own creativity and hard work is one of the most fulfilling human enterprises there is. With this book and your own experience you can think and act like a successful entrepreneur from the very start.

Author Notes

Gregg Fairbrothers is an adjunct business professor at Dartmouth's Tuck School of Business, founding director of Dartmouth Entrepreneurial Network (DEN), and founding chair of the Dartmouth Regional Technology Center. He has managed and founded oil exploration and production companies on three continents.
Tessa Winter is a 2009 graduate of Dartmouth College and experienced nonprofit entrepreneur. She is currently studying medicine at Dartmouth Medical School.

Introduction: The Entrepreneur Will Save Us?	p. vii
Part 1 The Framework	p. 1
Chapter 1 Who Is the Entrepreneur?	p. 3
Chapter 2 The Right Words to Say	p. 15
Chapter 3 What's the Idea?	p. 27
Chapter 4 Thinking about the Market	p. 37
Chapter 5 Intellectual Property and Licensing	p. 53
Chapter 6 Risk	p. 77
Part 2 Building Your Idea	p. 87
Chapter 7 Building a Business Plan	p. 89
Chapter 8 The Founding Team	p. 105
Chapter 9 Building Boards	p. 129
Chapter 10 Employees and Other People Resources	p. 143
Chapter 11 The Competition	p. 165
Chapter 12 Financing	p. 181
Chapter 13 The Law	p. 207
Chapter 14 Nonprofits and Social Entrepreneurship	p. 229
Part 3 Managing the Company	p. 243
Chapter 15 Everything Is Negotiable	p. 245
Chapter 16 On Sales and Selling	p. 259
Chapter 17 Communication	p. 269
Chapter 18 Leaders Decide	p. 285
Chapter 19 Accounting and Money Management	p. 303
Chapter 20 Correcting Your Course	p. 315
Chapter 21 Growing	p. 325
Chapter 22 Liquidity Events	p. 341
Conclusion	p. 357
Afterword	p. 361
Bibliography	p. 365
Index	p. 381

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