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Clio awards Franchise collection Mad men 4 Mad men 7 part 1 Mad men 7 part 2 News literacyHarris, Duchess
Summary: Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted...
Format: text
Publisher / Publication Date: Core Library, an imprint of Abdo Publishing 2018
Copies Available at Peninsula
1 available in Juvenile, Call number: J695.1 HARSummary: Presents a collection of animated advertising films produced between 1950 and 1960 which provide insight into the marketing strategies used during the decade. Included here are a corporate-sponsored cartoon where Martians learn that oil and competition are two things that make America great and an "I like Ike" animated television commercial.
Format: moving image
Publisher / Publication Date: A2ZCDS.COM 2004
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 741.6 HistorySummary: Presents a collection of animated advertising films produced between 1940 and 1950 which provide insight into the marketing strategies introduced into movie theaters and early television. Included here are a Lucky Strike cigarette commercial with stop-motion animation of dancing cigarettes and a raindrop explaining the need for good watershed management.
Format: moving image
Publisher / Publication Date: A2ZCDS.COM 2004
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 741.6 HistoryFyvie, Erica
Summary: "A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make...
Format: text
Publisher / Publication Date: Kids Can Press 2021
Copies Available at Woodmere
1 available in Juvenile Nonfiction, Call number: J 659.1 FYVSummary: Presents a collection of animated advertising films produced between 1930 and 1940 which provide insight into the marketing strategies introduced into movie theaters and early television. Included here are advertising cartoons promoting Oldsmobile and Chevrolet cars and Kellogg's Rice Krispies.
Format: moving image
Publisher / Publication Date: A2ZCDS.COM 2004
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 741.6 HistoryWu, Tim
Summary: "From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every...
Format: text
Publisher / Publication Date: Knopf 2016
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 659 WUSummary: This program comprises the best of the Clio gold and silver winners for the year 2006. Entries include Honda's "Choir," Guinness' "noitulovE," Sony PlayStation PSP's "A Day in the Life," adidas' "Hello Tomorrow," MINI's "Counterfeit," Carlton Draught's "Big Ad," Pfizer Canada-Viagra's "Golf," Pampers' "Lullaby," Peugeot 1007's "Easy Life," Country Life Butter's "Animals," Mercedes' "Office,"...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Cracknell, Andrew.
Summary: Taking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them who kicked off the Creative Revolution.
Format: text
Publisher / Publication Date: Running Press 2011
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 657.0973 CRASummary: Pillow talk: Two single professionals find themselves sharing a party line - and a whole lot more - when they get their lines crossed.
Format: moving image
Publisher / Publication Date: Universal Studios Home Entertainment 2007
Sorry, no copies available
Place a hold to request this item.Summary: Set in the captivating world of 1960s New York, Mad Men follows iconic ad man Don Draper, his colleagues and his family for one final time.
Format: moving image
Publisher / Publication Date: Lions Gate Entertainment 2015
Copies Available at Woodmere
2 available in Television Series DVDs, Call number: DVD TV MADBerger, Warren.
Contents: Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla...
Format: text
Publisher / Publication Date: Phaidon 2004
Copies Available at Woodmere
1 available in Oversize, Call number: OVS 659.1 BerLamb, Brian
Summary: "Offers a complete ranking of United States presidents from best to worst based on their leadership skills, moral authority, and ability to persuade the public." --
Format: text
Publisher / Publication Date: PublicAffairs 2019
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 352.23 LAMSummary: This program honors the best of the Clio gold and silver winners for the year 2003. Entries include IKEA's "Lamp," Nike Shox NZ's "Streaker," Coca-Cola's "Supersub," Wrangler's "Cafe," BMW of North America's "Hostage," Verizon Wireless' "Ferret," Whiskas' "Bungee," Peugeot 206's "The Sculptor," Hewlett-Packard's "Digital Crime Fighting," Masterpack's "Watch," Labatt Breweries/Bud Light's...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: This program catalogues 2002's winners of the gold, silver, and bronze Clio Awards. Entries include Pepsi's "Beckham," Visa's "Dining Out," Blockbuster's "Carl and Ray-Kung Fu," Budweiser's "Mr. Pro Wrestling Wardrobe Designer," Nike's "Freestyle," Toyota Corolla's "School," AT&T's "I'm Okay," Neutrogena Skincare's "Glasses," Audi A3's "Babysitter," Sylvania Lighting's "Old Man," Heineken USA's...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: This program tallies up 2007's winners of the gold, silver, and bronze Clio Awards. Entries include Combos' "Heart to Heart," Honda's "Brand New," Camelot Lottery's "Bag of Smiles," Coca-Cola's "Video Game," Reale Mutua's "The Family," Skittles' "Leak," Nike Air Max's "Defy," Altoids' "Fruit Pants," BBC Radio 2's "Elvis," Minority Forum's "Black Soccer Star," Axe Dry's "Mother Hen,"...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: This program brings together 2009's winners of the gold, silver, and bronze Clio Awards. Entries include "Aaron Burr" (California Milk Processor Board), "Announcement" (Carlsberg Lager), "Brother of the Bride" (Hallmark), "Dance" (T-Mobile), "Eyebrows" (Cadbury's Dairy Milk), "Fight" (Volkswagen Golf), "Heist" (Coca-Cola), "Love at First Flight" (Virgin Atlantic 25 Years), "Penguins" (BBC...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: If your students think that "bait and switch" has something to do with fishing, they have a lot to learn about advertising! This video exposes common advertising strategies like urgency, unproven claims, celebrity endorsement, and emotional appeal that are used to sidestep the inner skeptic and go straight for the wallet. Correlates to all applicable National and State Educational Standards...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
View online at AVOD
Summary: In the middle of a fierce commercial competition between three caramel companies, an executive builds up a ditsy teenage girl as a mascot while simultaneously trying to uncover the rival companies' plans.
Format: moving image
Publisher / Publication Date: 2021
Copies Available at Woodmere
1 available in Foreign DVDs, Call number: BLU-RAY FOREIGN GIASummary: With 250 years of history behind it, Guinness is one of Britain's best-loved brands-yet sales of the famous black stout have fallen year after year. This program analyzes the Guinness strategy for survival in today's market, one currently dominated by lighter, sweeter drinks. Examining the company's latest offering, Guinness Red, and the ambitious and hugely expensive advertising campaign...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
View online at AVOD
Summary: Set in 1960s New York City, Mad Men explores the glamorous and ego-driven 'Golden Age' of advertising, where everyone is selling something and nothing is ever what it seems. Welcome to a Mad New World. Returns for a new year rife with possibilities. Last season stunned fans with its cliffhanger finale, as Don Draper's professional and personal lives unexpectedly imploded.
Format: moving image
Publisher / Publication Date: Lionsgate 2010
Copies Available at East Bay
1 available in Digital Video Disc, Call number: DVD MOVIE MADSummary: For celebrities and public figures, there's only one thing worse than being talked about-and that is not being talked about. Similarly, most corporations have a need to both nurture and control publicity, and that means hiring a public relations firm. This program features two respected PR specialists who discuss what they do and how they do it. Outlining the differences between public...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
View online at AVOD
Mayle, Peter.
Format: text
Publisher / Publication Date: St. Martin's Press 1993