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Publisher
The Great Courses
Pub. Date
2015.
Language
English
Description
Research is undoubtedly essential for making responsible, effective marketing decisions. Professor Hamilton concludes his course with a lecture on the importance of marketing research methods whose data is often expressed in helpful qualitative terms: customer observations, focus groups, ethnographies, and projective techniques..
Author
Pub. Date
2014
Language
English
Description
"One of the world's leading doctors and bestselling author presents the simple rules everyone should follow in order to live a long, healthy, and productive life.In his #1 New York Times bestselling book, The End of Illness, Dr. David B. Agus shared whathe had learned from his work as one of today's most prominent cancer doctors and researchers, revealing the risks he takes in a field begging for innovations that can prolong not only the lives of...
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