| Subjects |
Sports -- Marketing.
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Sports -- Marketing -- Technological innovations.
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Sports sponsorship.
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Sports sponsorship -- Technological innovations.
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Sports -- Marketing.
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Sports.
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Technological innovations.
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Sports sponsorship.
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| Physical Description |
1 online resource (363 pages) |
| Digital File Aspects |
text file |
| Notes |
Includes bibliographical references. |
| Contents |
Public perception of costs associated with major sporting events / Juan Manuel Núñez-Pomar, Ferran Calabuig-Moreno, Vicente Añó-Sanz, David Parra-Camacho -- Sport events as a tool for city marketing: the case of the Spanish swimming master championship / Angel Barajas, Patricio Sánchez-Fernández -- The marketing of the F1 SingTel Singapore Grand Prix / H. K. Leng -- Sports tourism marketing / Kirstin Hallmann, Sören Dallmeyer, Christoph Breuer -- The marketing implications of international sports rating systems / Raymond T Stefani -- The ball is in your court: using socially responsible actions as an effective marketing tool / Marina Mattera, Verónica Baena -- Corporate social responsibility and sporting events / Samuel M. Bradley -- Sport environment/atmospherics: impact on the physical and online spectator event experience / Kelly Price, Mauro Palmero -- Fan attitudes of basketball: collegiate vs. professional / Kevin Dannenberg, Sarah Kraynik -- The mediator of disconfirmation on satisfaction and consumer intentions: practical application effect in a sporting event / Manuel Alonso Dos Santos, Steve Baeza, Francisco Javier Montoro Ríos -- The state of corporate communications and marketing in spanish professional sports clubs: facing challenges to achieve excellence / Guillermo Sanahuja Peris, Rocío Blay Arráez -- Ambush marketing / Ran Liu, Des Thwaites -- Getting brand commitment through internet and mobile sports marketing: an insight on Real Madrid football team / Verónica Baena -- Effect of image transmission in sports sponsorship in Chile / Daniela Cecilia Hidalgo Carbone, Leandro Rodrigo Poblete Gutierrez, José Luis Vasquez Cerda, Steve Baeza -- Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach / Christopher Rumpf, Christoph Breuer -- The transfer from a major sport event to a sponsoring brand: vision of the sport tourist / Cristina Aragonés-Jericó -- The role of sports marketing in the global marketplace / Kijpokin Kasemsap -- Be stronger together: partner strategies between material suppliers and sports goods producers to promote high-tech innovations / Christian Linder, Sven Seidenstricker. |
| Summary |
"This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--Provided by publisher. |
| Notes |
Description based on online resource; title from title screen (IGI Global, viewed 06/19/2014). |
| Other Formats |
Print version: 1466659947 9781466659940 |
| OCLC Number |
igi00097322 |
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(CaBNVSL)gtp00559714 |
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(OCoLC)881881463 |
| ISBN |
9781466659957 (electronic) |
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9781466659940 (print) |
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9781466659971 (print & perpetual access) |
| Standard Identifier |
10.4018/978-1-4666-5994-0 doi |
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