Merrimack Valley Library Consortium (MVLC)
Twenty ads that shook the world :
Author
Format:
Books
Physical Description
229 pages : illustrations ; 25 cm.
Production / Publication Information
New York : Crown Publishers, 2000.
Call Number
659.1 TWI
Publication Date
2000
Language
English
ISBN
9780609605639
Advertising :
Author
Format:
Books
Physical Description
140 pages : illustrations ; 18 cm.
Production / Publication Information
Oxford ; New York : Oxford University Press, 2010.
Summary
Advertising is riddled with myths and misunderstandings. It is simultaneously believed to be both immensely powerful and immensely wasteful, to increase economic prosperity, and to be morally questionable. Neither its historic origins nor its modern operations are well understood. Winston Fletcher, a leading authority on advertising, looks at the ways in which campaigns work (or fail to work), and the role of advertising in commerce, in the media, and in society. From the history and structure of the advertising industry to controversial areas such as advertising aimed at children, he highlights the benefits of advertising, and what the future may hold for the industry.
Call Number
INTRO #234
Publication Date
2010
Language
English
ISBN
9780199568925
The DIY guide to free publicity :
Author
Format:
Books
Physical Description
165 pages : 22 cm
Production / Publication Information
[Place of publication not identified] : Monarch Crown Publishing, [2020]
Call Number
658.87 DAV
Publication Date
2020
Language
English
ISBN
9781734053821
Seducing strangers :
Author
Format:
Books
Physical Description
ix, 179 pages : illustrations ; 21 cm
Production / Publication Information
New York : Workman Publishing, [2015]
Call Number
659.1/WELTMAN J
Publication Date
2015
Language
English
ISBN
9780761184959 9780761181750
The creative process illustrated :
Author
Format:
Books
Physical Description
viii, 168 pages : illustrations (some color) ; 31 cm.
Production / Publication Information
Cincinnati, Ohio : HOW Books, c2010.
Call Number
659.1 GRIFFIN
Publication Date
2010
Language
English
ISBN
9781600619601
Storyscaping :
Author
Format:
Books
Physical Description
xi, 244 pages : illustrations ; 22 cm
Production / Publication Information
Hoboken : John Wiley & Sons, [2014]
Summary
"Offers a powerful new approach to advertising and marketing in the digital age that uses stories as the foundation for designing emotional and transactional experiences for customers, both online and offline."--book jacket.
Call Number
659.1 LEG
Publication Date
2014
Language
English
ISBN
9781118823286
Psychology of advertising
Format:
Books
Physical Description
x, 473 p. : diagrs. ; 23 cm.
Production / Publication Information
Boston : Houghton Mifflin Company, [c1938].
Call Number
HA3/B973/BURTT H/PSYCHOLOGY
Publication Date
1938
Language
English
The do-it-yourself business promotions kit
Author
Format:
Books
Physical Description
vii, 408 pages ; 25 cm.
Production / Publication Information
Englewood Cliffs, N.J. : Prentice Hall, c1995.
Call Number
658.82 GRI
Publication Date
1995
Language
English
ISBN
9780131060142 9780131060067
Outrageous advertising that's outrageously successful
Author
Format:
Books
Physical Description
xxviii, 313 pages : ill ; 24 cm.
Production / Publication Information
New York : Glazer-Kennedy Pub., 2009.
Call Number
659.1/GLAZ
Publication Date
2009
Language
English
ISBN
9780982379318
The end of advertising :
Author
Format:
Books
Physical Description
220 pages ; 20 cm
Production / Publication Information
New York : Spiegel & Grau, 2017.
Summary
"One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising as we know it is over. In this short, bound-to-be controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike"--
Call Number
659.1 ESS
Publication Date
2017
Language
English
ISBN
9780399588518
Modern collectible tins :
Author
Format:
Books
Physical Description
149 pages : color illustrations ; 28 cm.
Production / Publication Information
Paducah, Ky. : Collector Books, c1998.
Call Number
745.1/MCPHERSON L
Publication Date
1998
Language
English
ISBN
9781574320541
Start your own freelance writing business and more :
Author
Format:
Books
Physical Description
xii, 145 pages : illustrations ; 23 cm.
Production / Publication Information
[Irvine, CA] : Entrepreneur Press, c2008.
Electronic Access
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0743/2007026691-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy0808/2007026691-d.html
Call Number
659.13 SHELDON
Publication Date
2008
Language
English
ISBN
9781599181752
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