A continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "stories" by professors.

Covers all major areas of science, engineering, technology, as well as mathematics and the medical and health sciences, while providing a comprehensive overview of current scientific knowledge and technology. Entries typically describe scientific concepts, provide overviews of scientific areas and, in some cases, define terms.