Worldwide casebook in marketing management / Luiz Moutinho

• pt. 1 Consumer Behaviour -- ch. 1 San Pellegrino (Italy) -- ch. 2 Nintendo Wii (Japan) -- ch. 3 Zara (Spain) -- pt. 2 Branding -- ch. 4 Lenovo (China) -- ch. 5 Red Bull (Austria) -- ch. 6 SingTel (Singapore) -- pt. 3 Marketing Communications -- ch. 7 Foster's (Australia) -- ch. 8 Google Phone (The U.S.) -- ch. 9 Walkers (The U.K.) -- ch. 10 TAG Heuer (Switzerland) -- ch. 11 Cirque du Soleil (Canada) -- pt. 4 Retailing -- ch. 12 Currys (U.K.) -- ch. 13 Cold Storage (Singapore) -- pt. 5 Marketing Programming -- ch. 14 Microsoft (The U.S.) -- ch. 15 National Australia Bank (Australia) -- ch. 16 Acer (Taiwan) -- ch. 17 Kerry (Ireland) -- ch. 18 Siemens (Germany) -- ch. 19 ING (Holland) -- ch. 20 Electrolux (Sweden) -- pt. 6 Strategic and Global Marketing -- ch. 21 British Airways (The U.K.) -- ch. 22 Grundfos (Denmark) -- ch. 23 Petrobras (Brazil) -- ch. 24 Accor (France).

Ämnesord

Marketing  -- Management -- Case studies. (LCSH)

Marketing  -- Management. (fast)

Genre

Case studies.  (fast)

Klassifikation

HF5415.13 (LCC)

658.8 (DDC)

Qblb (kssb/8)