Catalog Search Results
1) Advertising
Author
Series
Language
English
Description
Using the new C3 Framework for Social Studies Standards, Advertising in the Global Citizens: Modern Media series explores the topic through the lenses of History, Geography, Civics, and Economics. Text and photos look at the history, basic philosophies, and geography of advertising in the media. As they read, students will develop questions about the text, and use evidence from a variety of sources in order to form conclusions. Data-focused backmatter...
2) Advertising
Author
Series
Language
English
Description
Advertising, which aims to influence the thinking and behavior of consumers around the world, is a multibillion-dollar industry. People are exposed to many different forms of advertising every day, including TV and radio commercials, newspaper and magazine ads, posters and billboards, direct mail, and Internet ads. Readers learn how advertising works, including common techniques and approaches, and explore the debate about advertising's effects on...
Author
Series
Language
English
Description
This book examines the debate on how advertising surrounds us in the modern world and is designed to influence our behavior. Some types of advertising can influence us to quit smoking, while others are designed to get us to buy the latest technological advance. This volume reveals the effects advertising has on society and explores the line between a world in which we are able to find what we need, and a world in which our behavior is sometimes controlled...
Author
Series
Language
English
Description
Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted advertising at consumers. Easy-to-read text, vivid images,...
Author
Language
English
Description
Advertising Hacks Bundle: 2 in 1 Bundle, The Website Advertising and The Advertising Concept
All businesses need promotion. Businesses need to get the word out so they could get on the radar of customers. It is essential to always acquire new customers because, without them, your business would fail. Business owners should recognize the importance of coming up with a great advertisement. Advertising has evolved through time and one cannot undermine...
Author
Language
English
Description
The advertising ecosystem went through a massive change from print ads to YouTube sponsorships. Now, individual content creators hold significant influence over huge audiences, and brands understand this new dynamic. As we enter the Metaverse, advertising will again go through a metamorphosis. Instead of seeing static displays and posters, consumers will want to enter these worlds through the metaverse. Think of the last science fiction movie you...
Author
Language
English
Description
At the heart of the recent increase in tourism numbers to the Philippines lies the advertising campaign that became a social media phenomenon-'It's more fun in the Philippines.' The campaign by BBDO Guerrero, the Philippines' most awarded advertising agency, has garnered awards and acclaim all over the world and is seen as a benchmark for international tourism communications. After over two decades working at some of London's most successful advertising...
Author
Series
Language
English
Description
This new version of 'Advertising in a Free Society' is valuable reminder of the fundamental role advertising plays in society. Although the criticisms aimed towards it, which Ralph Harris and Arthur Seldon aimed to dispel over half a century ago, continue to gain support, policy makers and campaigners risk undermining our freedom if they continue this crusade against the advertising industry. We should celebrate the fact that advertising empowers...
10) The Advertising Concept: The Ultimate Guide on Successful Advertising, Learn Advertising Tips and
Author
Language
English
Description
The Advertising Concept: The Ultimate Guide on Successful Advertising, Learn Advertising Tips and Paid Advertising Secrets That Would Help Your Advertising Campaigns for Your Business
All businesses need promotion. Businesses need to get the word out so they could get on the radar of customers. It is essential to always acquire new customers because, without them, your business would fail. Business owners should recognize the importance of coming...
Author
Language
English
Description
Advertising is no longer the weapon of mass seduction that it was in the era of its triumph. While the collection of personal data on a massive scale has brought advertising into a radically new world, the responsibility it bears is immense. How to dream without betraying, to make people want without manipulating? How can a collective imagination exist when the public space is fragmenting before our eyes? In this hard-hitting and insightful text,...
Author
Series
Language
English
Description
The show will go on, but it won't matter if no one is there to watch it. Populating the audience falls to people in advertising and marking, who generate publicity that is both free and purchased. This book focuses on some of the methods of these key people on whom the success of the show depends.
Author
Language
English
Description
Advertising Shits in Your Head calls adverts what they are-a powerful means of control through manipulation, and highlights how people across the world are fighting back. It diagnoses the problem and offers practical tips for a DIY remedy. Faced with an ad-saturated world, activists are fighting back, equipped with stencils, printers, high-visibility vests, and utility tools. Their aim is to subvert the adverts that control us.
With case studies...
Author
Series
Language
English
Description
Lively collection of royalty-free spots for commercial artists dramatizes a host of enterprises: business, communications, education, industry, construction, transportation, legal and healthcare services, sports, travel, entertainment, and much more - all conveniently arranged by category for ease of use.
15) Advertising and Promotion: The Ultimate Guide to Online Advertising, Discover the Ins and Outs of
Author
Language
English
Description
Advertising and Promotion: The Ultimate Guide to Online Advertising, Discover the Ins and Outs of Online Advertising and How it Can Help Get Maximum Exposure for Your Business
There is an old saying that says "It pays to advertise." In those long-ago days before computers, businesses could open out in the real brick and mortar world in small towns and never pay for one word of advertising. But those days are gone. If you are to have any kind of business...
Author
Language
English
Description
Advertising in the Digital Age video. Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Advertising in the Digital Age features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media marketing techniques in the digital age, including:• Traditional Techniques: Review of tried and true advertising techniques. • New Media,...
Author
Language
English
Description
Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.
Author
Language
English
Formats
Description
"Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its fourth edition, Ultimate Guide to Facebook Advertising...
Author
Language
English
Formats
Description
Scientific Advertising begins with a simple declarative statement: "The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood." And in 21 concise chapters, Claude C. Hopkins covers the essence of good advertising.
Beyond the points to be made about telling a story using headlines and art, being...
Looking for an older book we don’t have?
Printed books not owned by Santa Fe Public Library that were released more than 6 months ago can be requested from other Interlibrary Loan libraries to be delivered to your local library for pickup. Limit: 3 per calendar month.
Looking for a newer item we don’t have?
Suggest the library purchase a new book, DVD, audiobook, or music CD through your account. Limit: 30 active requests at a time. Submit Purchase Suggestion