Catalog Search Results
1) Marketing
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English
Description
The marketing secrets that experts and top professionals use.
Get results fast with this quick, easy guide to the fundamentals of Marketing.
Includes how to:
• Position your product for a target market.
• Build a brilliant marketing plan.
• Create stunning branded marketing materials.
• Use memorable publicity to build market interest.
• Take advantage of new technology.
2) Marketing
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English
Description
This is one of ten eBooks on the commercial production of ornamental fish. It is based predominantly on the author's 30 years of experience, mostly on his own farms. While a few of the eBooks are purely commercial, others, particularly those on breeding, will also be helpful to hobbyists, understandable even by beginners. The following description is provided as a guide. Options in choice of markets and marketing strategies. Advice on capturing a...
3) Marketing
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English
Description
Be the player, not the piece… Adam Miller is just your average billionaire CEO of one of the largest tech and marketing companies in the country. Katie Walters is just the PI he hires to figure out how one of his employees is stealing money from the company accounts. But when they agree to go undercover together in one of his satellite offices, they're signing a contract neither of them fully understands. Their first meeting is electric, and before...
4) Marketing
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English
Description
The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford-and give it to them-you will achieve outstanding results. This indispensable guide contains 21 powerful marketing ideas you can use immediately. With Brian Tracy's trademark wisdom, you'll discover how to: • Build your customer base • Set yourself apart from the competition • Answer the three crucial questions...
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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself, said Peter F. Drucker (1909 – 2005), a famous American writer and management consultant. The book, Marketing for Beginners gives an exhaustive explanation about the key concept of marketing, its strategies, and defines the important terminologies, such as Brand Selection, Distribution Channels, Vendor Selection, Pricing, Sales Process,...
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Stop wasting your advertising money!
It's easy to feel frustrated and disheartened when you're trying to grow your small business, pouring precious cash into advertising channels and funnels with little or no return. But you can change your business's fortune with a marketing plan that places your customers at the very heart of your business. Marketing = Customers + Heart is more than a marketing book, it's your way of business. If you follow this...
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English
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Are you new to marketing or struggling to get started with developing a strategy?
Would you like to know how to assess and evaluate where your brand stands with competition?
Are you looking to define the right marketing mix and need to know what it takes to generate a successful marketing strategy?
Marketing Strategy is the guide you need! We will teach you how to establish your marketing strategy in 7 easy steps. This guide is designed to provide...
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English
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If you're looking to automate some or all of your business tasks over the next year, then read below.
Marketing automation has revolutionized the way business firms carry out their marketing efforts. This has resulted in lower marketing costs, lean and efficient marketing team, higher return-on-investment (ROI) on marketing effort and higher revenue streams. Yet, these and many other benefits seem to be a preserve of the few well-informed large...
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In today's rapidly evolving business landscape, understanding the language of marketing is essential for success. 'Marketing Terminologies: Digital, E-commerce, Market Research, Public Relations, Influencer, and Email Marketing Terms' book is your ultimate guide to navigating the complex world of marketing terminologies. Whether you're new to the field or a seasoned professional, this book offers a clear and concise exploration of essential concepts....
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"Marketing Management: International Strategies and Digital Techniques" offers a comprehensive overview of modern marketing management practices. This concise guide covers a wide range of topics, including international marketing, consumer behavior, digital marketing, and international marketing research. Readers will gain insights into the challenges and opportunities of international marketing, as well as the trade theories and economic development...
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Español
Description
Este libro ofrece al lector una visión del marketing desde la perspectiva del desarrollo sostenible. En ese sentido, propone una doble mirada:
- En primer lugar, una mirada crítica frente a las prácticas del marketing tradicional que no solo han ido a contracorriente de los más elementales principios de las sostenibilidad, sino que han modelado una sociedad de consumo plagada de exceso, distorsiones, vicios, desperdicios y contaminación. una...
13) Marketing Myopia
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English
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What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.
In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can...
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This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience.
Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space.
This book uses insights...
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Español
Description
De manera dinámica y sencilla, mezclando teoría y práctica, se presenta cuál es el rol del marketing en las organizaciones contemporáneas, su papel en el mercado, y la vinculación con los deseos y necesidades con los compradores, consumidores y clientes para desarrollar productos y servicios que los satisfagan y contribuyan con la rentabilidad de la empresa. Pues ilustra alternativas y posibles soluciones a las situaciones a las que día a día...
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English
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This book is written for B2B marketers who are interested in learning how to create a competitive marketing strategy for their organizations. The practical content within the book is meant to serve as a user's manual or guide on how to achieve that. The structure is laid out in the chronological sequence one would need to follow in order to create an effective marketing strategy, and is broken into three sections: Learn - Build - Execute. Upon completing...
17) Marketing Mess
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Steve Jobs once said, people don't merely buy products. They buy compelling stories and are fascinated with the art of storytelling. Can you outsmart your potential customers when they look for your products and services? Is it indeed possible to make customers a precious part of your close family? It's significant, without knowing your customers well, you may create a superior product and still bring wrong customers to your shop; but remember, it's...
18) Marketing Guide
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English
Description
Filled with information to effectively market a family child care program and maximize enrollment and income, Family Child Care Marketing Guide provides dozens of marketing tips and inexpensive ideas. This second edition includes two new chapters detailing the use of technology and social media as marketing tools.
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Master the 4 Ps of marketing
This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Launch a new product or test an existing marketing strategy
• Understand the 4 Ps of the marketing mix and use them to attract your target market
• Analyze case studies of well-known companies to see how the...
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