Books & Media
Marketing management : text and cases / David Loudon, Robert Stevens, Bruce Wrenn.
New York : Best Business Books, an imprint of The Haworth Press, ©2005.
Marketing management / Philip Kotler, Kevin Lane Keller.
Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.
Marketing management : past, present and future / Michael R. Czinkota [et al.]
Cham, Switzerland : Springer, [2021]
Articles
Towards Industry 4.0: Mapping digital technologies for supply chain management-marketing integration
Business process management journal, 2019-03, Vol.25 (2), p.323-346
Citation classics from Industrial Marketing Management: Celebrating forty-seven years of publications on business-to-business m...
Industrial marketing management, 2018-08, Vol.73, p.1-6
Marketing as promise management: regaining customer management for marketing
The Journal of business & industrial marketing, 2009-06, Vol.24 (5/6), p.351-359
Journals
Industrial marketing management the international journal for industrial and high-tech firms
[New York, NY] : Elsevier Science Inc.
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Research Guides
Sport Management
This guide contains resources that may be of use to students and faculty researching sport management related topics. such as databases, encyclopedias, dictionaries, handbooks and government sources
Tourism and Hospitality
This guide contains resources that may be of use to students and faculty researching Tourism related topics. such as databases, encyclopedias, dictionaries, handbooks and government sources
Advertising and Society: ADV 3002
Research help for the course, ADV 3002: Advertising and Society.
Digitized Collections for unique materials held by Temple
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Marketing students
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Temple History in Photographs -
Girard College decision too late for original Negro applicants
Date: 1968-05-26
George D. McDowell Philadelphia Evening Bulletin Clippings -
Templar 1983
Date: 1983
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