Subject: marketing -- management (Keywords)

'Account-Based Marketing For Dummies' is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, the book shows you how to anal...

Why does it sometimes pay to make a product more difficult to use? Why do people think orange juice is healthy? Why should you put tables outside your café, even when it's raining? Why is stripy toothpaste made stripy? Leading ad-man, renowned cultural commentator and self-confessed greedy anthr...

In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contribut...

As a modern entrepreneur you need an incisive vision; for both what your brand stands for and where it s headed. You need to communicate in a way that always enchants your audience and you need to retain that focus in an increasingly noisy world. In Brand Brilliance, bestselling author and brandi...

Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they - and how do you become one? 'Break the Internet' takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to t...

This text gives readers the tools and the motivation to deal with the current economic changes and to go out and be described as a brilliant marketer. It answers key questions such as: what is a brand? what is marketing and how is it changing? and what is good, what is poor, what is brilliant?

Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their business. Donald Miller's 'StoryBrand' process is a proven solution to the struggle business leaders face when talking about their busine...

A step-by-step guide to using social media to grow both your business and your brand. Full of international examples, it covers every aspect of social media with practical advice on Twitter, Facebook, YouTube and LinkedIn, plus driving traffic to your web site, engaging with customers and buildin...