Subject: Marketing (Keywords)

'Blog, Podcast, Google, Sell' provides the key steps in setting up an online business, whether you are using E-bay for the first time or setting up a professional website.

This is an exploration of how 8-14 year-olds around the world relate to consumer brands. It compares their behaviours and preferences and looks at the trends which influence them. The book reveals new ways of marketing to this group, based on a global study.

'The Brand Messiah' is a fitting modern-day parable and a compelling apocryphal tale of our times. It challenges readers to consider today's values, relevance of ancient ethics, the role of the media as well as faith in their own principles and aspirations.

'Brand New You' isn't a book about firm handshakes or dressing appropriately for interviews - it goes much further than that. It's about crafting and telling your new life story, and then living it!

Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over 20 years. In 'Brandwashed' he turns the spotlight on his own industry, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money.

A step-by-step guide to using social media to grow both your business and your brand. Full of international examples, it covers every aspect of social media with practical advice on Twitter, Facebook, YouTube and LinkedIn, plus driving traffic to your web site, engaging with customers and buildin...

Want to take crafting to a new, entrepreneurial dimension? Let 'Craft Show & Sell' be your guide. Through highly visual, step-by-step tutorials and inspiring profiles on some of the world's most successful crafters, this book delivers all the advice and vision that today's crafters need to take t...

If you are responsible for a voluntary or public event, you will want it to go safely and well. This book will help you to research, plan, organize, manage and deliver any event, match, show, tournament or function, which will be attended by more than a handful of people.

All forms of communication are designed to persuade you in some way. Politicians and nudge units manipulate us into agreeing with controversial policies. Adverts tell us to buy lots of this, but none of that. The news tells us what to care about. Charities compete for our support. Social media bu...