Anywhere: Behavior management (Keywords)

Based on the theory that a brand is the total perception a customer has of a company, its products or services, 'Branding Your Business' is a practical guide for independent business owners looking to increase recognition of their company.

Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over 20 years. In 'Brandwashed' he turns the spotlight on his own industry, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money.

This title is split into three parts. The first part deals with the basics of meeting and greeting communications, the second looks at problem solving and verbal communications. Finally part three deals with team work, and managing your boss, your customers and yourself.

Business history has developed as an academic subject since the 1970s. Drawing on recent research and debate, this text outlines the history of major aspects of business and business behaviour in 20th-century Britain.

Written by one of the world's top branding gurus, and drawing on state-of-the-art research, it shows why we don't always buy things for the reasons we think we do.

Convinced that there is a gulf between what we believe influences us & what actually does, Lindstrom set up a research project that employed the latest in brain-scanning technology & involved 2000 volunteers. This text shares the fruits of this research, revealing what actually goes on inside our...

Every weekend millions of us go for some 'retail therapy'. Malls are big business - Bluewater, Newcastle's Metro Centre, the Trafford Centre in Manchester. This text tells how retailers and marketing men are developing ever more sophisticated ways to keep the tills ringing.