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Search for "subject:(marketing -- management)"
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Meeting customer needs
Book. English.
Published
Oxford: Butterworth-Heinemann in association with the Institute of Management, 1994
Written about the key marketing issues facing managers, this book includes marketing planning, forecasting sales, purchasing and supply, pricing, design...
Marketing management: analysis, planning, implementation and control
Book. English.
Published
London: Prentice Hall International, c1994
8th ed
Total relationship marketing: from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm
Book. English.
Published
Oxford: Butterworth-Heinemann, 1999
Gummesson provides encyclopaedic coverage on current thinking on total relationship marketing. He broadens the debate on marketing management by analysing...
The channel advantage: going to market with multiple sales channels to reach more customers, sell more products, make more profit
Book. English.
Published
Oxford: Butterworth-Heinemann, 1999
'The Channel Advantage' deals with one topic, and deals with it comprehensively and rigorously: how to construct a sales channel system that will yield...
The marketing plan: a step-by-step guide
Book. English.
Published
London: Kogan Page, 2002
3rd ed
Revised to include market research methods, presentation software and approaches to the key trading areas of Europe, North America and the Asia-Pacific...
Marketing
Book. English.
Published
Mason, Ohio: Thomson/South-Western, c2004
7th ed
This marketing text is organised around the marketing mix. It is lively and filled with student-orientated, current examples. The latest concepts, theories...
Introduction to marketing
Paperback. English.
Published
Mason, Ohio: South-Western, c2006
8th ed / International student ed
The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive...
The marketing plan
Book. English.
Published
Hoboken, NJ: Wiley, c2006
5th ed
Create winning marketing plans like the pros! Whether you're starting a new business or launching a new product line within a company, you won't be able...
Marketing management: a relationship marketing perspective
Paperback. English.
Published
Basingstoke: Macmillan Business, c2000
This introduction to the principles of marketing management has a relationship perspective integrated throughout. Contributors explore five key areas:...
Marketing
Book. English.
Published
Oxford: Blackwell, 1996
2nd ed
Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional...
