Traditional marketing is dead. Engage with consumers that tune out from brand marketing and transform your customer relationship management, as AI, chatbots and social media continues to redefine marketing.

In 2020, if you lack a credible social media presence then you will be missing out on potential business growth. Social media is the first location that people look to when it comes to discovering new businesses. In this comprehensive guide you will discover what is involved in putting together an effective marketing strategy, how each platform can be incorporated into your plan and what you need to be doing to stay effective and relevant.

Whether you are a solopreneur, expert or authority or an employee, what you are saying online has a huge impact. Every professional niche is populated by its stars, those who have used digital, content creation, positioning and imaging to brand themselves and set themselves apart from their competition. Meanwhile, their competitors look at them with a mix of awe and envy. How, they wonder, has this person done this? How have they become so well known? Do they really know more than I do? And why is this person getting all the opportunities instead of me? #StandOutOnline shows everyone from solopreneurs to mumpreneurs to executives, coaches and practitioners how to build a strong personal brand and become the visible expert and authority of their industry/niche.

An easy to read, pocket-sized guide that can be dipped into for advice, tips and guidance - perfect for reading in a lunch break or on a commute. It is the ultimate etiquette guide for anyone nervous about using social media in professional settings, including: top tips, common mistakes and advice on how to avoid them, summaries of key points, and lists of the best sources of further help.

Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they - and how do you become one? 'Break the Internet' takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future - experts estimate that the economy of influence will be valued at $24bn globally by 2025. Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a 'social stock market'.

Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. 'Podcasting Marketing Strategy' is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media.

One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business tools - including shoppable posts, devoted business profiles, and advanced analytics - and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives. This second edition puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business.

In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualised choices, the business model of 'attention merchants' has always been the same.

A step-by-step guide to using social media to grow both your business and your brand. Full of international examples, it covers every aspect of social media with practical advice on Twitter, Facebook, YouTube and LinkedIn, plus driving traffic to your web site, engaging with customers and building a community.