WU Libraries / Danforth

1 result found. Sorted by relevance | date | title .

The MOBIUS catalog will become search-only on April 18. Materials borrowed from MOBIUS will be due on May 17 and cannot be renewed. . Please request materials using Interlibrary Loan. Login to ILLiad

Author	Mun, Hwi-chʻang.
Title	Global business strategy : Asian perspective / Hwy-Chang Moon.
Published	Singapore ; Hackensack, NJ : World Scientific, c2010.
Description	x, 336 p. : ill. ; 24 cm.

LOCATION	CALL #	STATUS
Kopolow Business Library General Stacks	HD62.4 .M846 2010 Browse Nearby Call Numbers	LOST

Text message will contain the title, location, and call number of the item on this page. Text messaging charges may apply depending on your cell phone plan.
close

Table of Contents
	Preface
Chapter 1	The Basics of Strategy	1
1.1	Competitiveness of Product, Firm Industry and Nation	1
1.2	Porter's Competitive Strategy	5
1.3	The Value Chain and Competitive Advantage	11
Case Study 1	Wal-Mart's Challenge in Asia	16
Case Study 2	Sogo Shosha's Changing Competence	18
Case Study 3	Playing into Asia	20
Case Study 4	Starbucks in China	24
	Discussion Questions	26
Chapter 2	Alternative Business Models	29
2.1	Knowledge Creating Strategy	29
2.2	Customer Co-opting Strategy	37
2.3	A More Comprehensive Strategy?	41
2.4	Which Model?	46
Case Study 1	Toyota's IMV Project	46
Case Study 2	Renault Aims in Asia	49
Case Study 3	The Singtel Experience	51
Case Study 4	An Apple in Asia Tastes Just as Sweet	53
Case Study 5	Sharp's Five-Element Strategy	55
Case Study 6	Nokia's Five-Element Strategy in Asia	56
	Discussion Questions	58
Chapter 3	Applications of Business Models to Non-Business Areas	59
3.1	Strategy and the Internet	60
3.2	Strategy and Philanthropic Organizations	66
3.3	Strategy and Society	70
Case Study 1	Giordano of Hong Kong	79
Case Study 2	Temasek Trust of Singapore	80
Case Study 3	Yuhan-Kimberly Goes Green	83
	Discussion Questions	85
Chapter 4	Extension of Generic Strategy	87
4.1	Operational Effectiveness versus Strategic Positioning	88
4.2	Why Do Good Managers Set Bad Strategies?	96
4.3	Retrospective: An Interview with Michael Porter and Related Articles	98
Case Study 1	How Samsung Wins Over Sony	105
	Discussion Questions	116
Chapter 5	New Models for Business Strategy	117
5.1	Blue versus Red Ocean: A Critique of Porter?	118
5.2	Another Critique	123
5.3	Dynamics of How to Sell What to Whom	130
Case Study 1	An Indian Blue Ocean	137
Case Study 2	Toyota Stuck-in-the-Middle?	140
Case Study 3	A Make-Up Strategy	144
	Discussion Questions	146
Chapter 6	Measuring and Forecasting	149
6.1	Measuring the Intangible	150
6.2	Measuring Globalization	158
6.3	Measuring the Future	168
Case Study 1	The Bank of Tokyo-Mitsubishi UFJ	173
Case Study 2	Business Strategy on the Government	175
Case Study 3	New Zealand Robotics	178
	Discussion Questions	181
Chapter 7	Global Perspectives on Strategy	183
7.1	Global Competitive Strategy	183
7.2	Global Cooperative Strategy	189
7.3	Comprehensive Synthesis?	195
Case Study 1	Arcelik is no Turkey	201
	Discussion Questions	207
Chapter 8	Developing and Extending Analytical Models	209
8.1	Configuration-Coordination Model	209
8.2	Three-Dimensional Global Model	218
8.3	DDC Model	223
Case Study 1	Hyundai Motor Company	227
	Discussion Questions	235
Chapter 9	The Grand Debate Over Standardization Strategy	237
9.1	The Grand Thesis: The World is Flat?	238
9.2	Antithesis: The World is Spiky?	242
9.3	Another Antithesis: The World is not Flat	250
Case Study 1	Amore Pacific Goes to France	252
Case Study 2	Mythical Standards	256
	Discussion Questions	258
Chapter 10	All Together Now	259
10.1	Global Strategy: The Context	259
10.2	Global Strategy: The Firm	268
10.3	Global Strategy: The Manager	273
Case Study 1	Chinese Lenovo Goes Global	281
	Discussion Questions	286
Chapter 11	Dynamic Perspectives on Globalization	287
11.1	Controlling the Uncontrollable	288
11.2	Standardization: Key to Success?	294
11.3	The World is not Flat... But You Can Flatten It!	298
Case Study 1	Globalizing China	304
Case Study 2	Back to Turkey's Arcelik	307
Case Study 3	Tea and Hamburgers Go Global?	309
	Discussion Questions	314
	References	315
	Index	331

Review	"Given the rise of Asia in the global economy in recent decades, it is important to understand the uniqueness of Asian business. This book first introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. When necessary, modified or new business models (as developed by the author) are utilized to better explain Asian business. Furthermore, this book deals not just with the theory, but also with practice.
Summary	Several real-life case studies and examples are discussed in order to compare and contrast the Asian and Western perspectives on global business strategy. Readers will therefore gain an enhanced understanding of Asian business and formulation of Asian business strategy."--BOOK JACKET.
Bibliography	Includes bibliographical references and index.
Subjects	International business enterprises -- Asia.
	International business enterprises -- Management.
	Business planning -- Asia.
ISBN	9789814273190 (hardcover)
	9814273198 (hardcover)
OCLC/Bib Util #	299716382
	477297203

Permanent URL for this record: https://spokane.wustl.edu:443/record=b4338457~S2

Medical Campus Patrons contact Becker Medical Library Services