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Advertising media A to Z : the definitive resource for media planning, buying, and research / James Surmanek.
by Surmanek, Jim. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2004Online access: Contributor biographical information | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 SUA] (1).
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2.
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The interplay of influence : news, advertising, politics, and the mass media / Kathleen Hall Jamieson, Karlyn Kohrs Campbell.
by Jamieson, Kathleen Hall | Campbell, Karlyn Kohrs. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, CA : Wadsworth, 2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 JAI] (1).
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3.
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Advertising basics! : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese.
by Vilanilam, John V | Varghese, A. K. (Ajit Kuriakose). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004Online access: Table of contents only | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 VIA] (1).
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4.
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Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.
by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst) | Pearce, Charles (R. Charles). Edition: Annotated instructor's ed. / Charles Pearce.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1989Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1/WIA] (2).
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5.
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European advertising strategies : the profiles and policies of multinational companies operating in Europe / Rein Rijkens ; with a foreword by Lord Cockfield.
by Rijkens, Rein. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London, England : Cassell, c1992Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1094 RIE] (1).
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6.
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Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.
by Russell, Thomas, 1941- | Lane, W. Ronald, 1940- | Kleppner, Otto, 1899-. Advertising procedure | Fashion Institute of Technology (New York, N.Y.). Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Needham Heights, MA : Simon & Schuster Custom Pub., c1996Other title: Advertising procedure.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1/RUK] (1).
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7.
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The art of writing advertising : conversations with William Bernbach ... [et al.] / interviewed by Denis Higgins.
by Higgins, Denis | Bernbach, William. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill. : NTC Business Books, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEA] (1).
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8.
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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
by Shimp, Terence A. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : Thomson South-Western, c2003Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.82/SHA] (1).
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9.
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The consumerist manifesto : advertising in postmodern times / Martin P. Davidson.
by Davidson, Martin P. (Martin Peter), 1960-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 1992Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 DAC] (1).
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10.
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Copywriting for the electronic media : a practical guide / Milan D. Meeske.
by Meeske, Milan D. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, MA, USA : Thomson Learning, c2003Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 RAM] (2).
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11.
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Advertising/ Roderick White.
by White, Roderick. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : McGraw-Hill Book Co., c2000Availability: No items available
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12.
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Copywriting for the electronic media : a practical guide / Milan D. Meeske.
by Meeske, Milan D. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, CA : Thomson/Wadsworth, [c2003]Availability: No items available
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13.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1/BEA] (1).
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14.
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Media selling : broadcast, cable, print and interactive / Charles Warner, Joseph Buchman.
by Warner, Charles, 1932- | Buchman, Joseph | Warner, Charles, 1932-. Broadcast and cable selling. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Ames, Iowa : Iowa State Press, c2004Online access: Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.130 WAM] (1).
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15.
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E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski.
by Rayport, Jeffrey F | Jaworski, Bernard J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin MarketspaceU, c2001Other title: Ecommerce.Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 656.66 RAE] (1).
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16.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEA] (1).
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17.
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Contemporary advertising / William F. Arens.
by Arens, William F. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 ARC] (1).
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18.
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Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott.
by Percy, Larry | Rossiter, John R | Elliott, Richard H. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2001Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.4012 PES] (1).
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19.
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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
by Katz, Helen E. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2003Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659 KAM] (1).
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20.
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The world's best-known marketing secret : building your business with word-of-mouth marketing / Ivan R. Misner.
by Misner, Ivan R, 1956-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Austin, Tex. : Bard & Stephen, c1994Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.812 MIS] (1).
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