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ID: 925121
Article: Jack in the Box
(E. coli outbreak: {{main|1993 E. coli O157:H7 outbreak at Jack in the Box}})
(Replaced content with 'Jack in the box was invented by a guy named ZEVIANTE ROBINSON')
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Jack in the box was invented by a guy named ZEVIANTE ROBINSON
{{about|the restaurant|the toy|Jack-in-the-box|other uses|Jack-in-the-box (disambiguation)}}
{{No footnotes|date=July 2011}}
{{Infobox company|
company_name = Jack in the Box, Inc. |
company_logo = [[Image:Jack in the Box 2009 logo.svg|200px|center]] |
company_type = [[Public company|Public]] ({{NASDAQ|JACK}})|
company_slogan = We don't make it until you order it.
foundation = 1951 |
location = [[San Diego, California]], [[United States|U.S.]]|
area_served = 20 states in the U.S.|
key_people = [[Linda A. Lang]], CEO & Chairwoman<br />[[Robert Oscar Peterson]], founder<br />[[Jack (mascot)|Jack]], Fictional CEO and fictional founder|
industry = [[Restaurants]] |
num_employees = 42,500 (2008)<ref name="zenobank">{{cite web |url= |title=Company Profile for Jack in the Box Inc (JBX) |accessdate=2008-10-03}}</ref>|
products = [[Fast food]]|
revenue = {{profit}}$2.765 billion [[United States dollar|USD]] (2006)|
homepage = []
'''Jack in the Box''' ({{nasdaq|JACK}}) is an [[United States|American]] [[fast-food restaurant]] founded by [[Robert O. Peterson]] in 1951 in [[San Diego, California]], where it is still headquartered today. In total, the chain has 2,200 locations, primarily serving the [[West Coast of the United States]]. [[California]] is the state with the greatest number of outlets (929), followed by [[Texas]] (619), [[Arizona]] (174), [[Washington (state)|Washington]] (143), [[Nevada]] (76), and the bi-state [[St. Louis, Missouri|St. Louis]] [[Greater St. Louis|metropolitan area]] (72, between [[Missouri]] and [[Illinois]]). Since 2000, the company has also opened outlets in [[North Carolina]] and other Southern states.<ref>[ Jack In The Box - Locations<!-- Bot generated title -->]</ref> The company also operates the [[Qdoba Mexican Grill]] chain.<ref>{{cite web
| url =
| title = Scotlandville, SU welcomes Jack in the Box franchise
| accessdate = 2008-02-18
}} {{Dead link|date=September 2010|bot=H3llBot}}</ref><ref>{{cite web
| url =
| title = Bottom Feeding
| accessdate = 2008-02-18
Jack in the Box competes primarily with other major national fast-food chains such as [[McDonald's]], [[Yum! Brands]] ([[Taco Bell]], [[Kentucky Fried Chicken]]), and [[Wendy's]]. Food items include the Jumbo Jack, Potato Wedges, and Ultimate [[Cheeseburger]].
Jack in the Box also offers an American version of ethnic cuisine - such as [[egg roll]]s and [[taco]]s, along with [[breakfast]] [[burritos]]. New items come in on a rotation every three to four months, including the [[Philly cheesesteak]] and the [[Delicatessen|deli]] style pannidos (deli trio, ham & turkey, zesty turkey) which were replaced by Jack's ciabatta burger and included the original ciabatta burger and the bacon n' cheese ciabatta. Jack in the Box also carries seasonal items such as pumpkin pie shakes, Oreo mint shakes, and eggnog shakes during the Thanksgiving and Christmas holidays. In some locations, local delicacies are a regular part of the menu. Locations in [[Hawaii]], for example, include the [[Paniolo]] [[Breakfast]] ([[Portuguese sausage]], [[egg (food)|egg]]s, and rice platter) and [[teriyaki]] chicken and rice bowl. In the [[Southern United States]], the company offers [[biscuits]] and [[sweet tea]]. In [[Imperial County, California]], some locations sell [[date (fruit)|date]] shakes, reflecting the crop's ubiquity in the region's farms. In the spring of 2007 Jack in the Box also introduced its [[sirloin]] [[hamburger|burger]] and followed this up with recently the sirloin steak melt. Its more recent foray into the deli market was the less-popular Ultimate [[Club Sandwich]] which was initially removed in [[Arizona]] due to poor sales and has since been phased out at all locations.
Most Jack in the Box locations are freestanding, while some may be attached to a [[filling station]] service center or at a [[shopping mall]] and center. Most Jack in the Box locations serve the entire menu, including breakfast, during all operational hours, and many Jack in the Box locations are open 24 hours a day, 365 days a year (in contrast to their competitors, who often have reduced hours on major holidays such as [[Christmas Day]] and [[New Year's Day]], or close altogether).
[[Robert O. Peterson]] already owned several successful restaurants when he opened Topsy's Drive-In at 6270 El Cajon Boulevard in [[San Diego, California|San Diego]] in 1941. Several more Topsy's were opened and eventually renamed Oscar's (after Peterson's middle name), and by the late 1940s the Oscar's locations had developed a circus-like décor featuring drawings of a starry-eyed clown.
In 1951, Peterson opened a similar restaurant on the [[California State Route 3 (1934)|Pacific Coast Highway]] in [[Long Beach, California|Long Beach]], with a giant clown's head atop the building. Called Jack in the Box, this hamburger stand had no carhops at all, but instead offered the innovation of a two-way intercom system, allowing much faster service through the drive-through window—while one customer's car was at the window, a second and even a third customer's order could be taken and prepared. Quick service made the new location very popular, and soon all of Oscar's locations were redesigned with intercoms and rechristened as Jack in the Box restaurants.
Peterson's holding company was called Foodmaker Company, which by 1966 was known as Foodmaker, Inc. All Jack in the Box locations at this time were company-owned; location sites, food preparation, quality control and the hiring and training of on-site managers and staff in each location was subject to rigorous screening processes and strict performance standards. By 1966 there were over 180 locations, mainly in California and the Southwest.
In 1968, Peterson sold Foodmaker to [[Ralston Purina]] Company. In the 1970s Foodmaker led the Jack in the Box chain toward its most prolific growth (television commercials in the early 1970s featured child actor [[Rodney Allen Rippy]]), and locations began to be franchised. As the decade progressed, the chain began to increasingly resemble its larger competitors, particularly the industry giant, McDonald's. Jack in the Box began to struggle during the latter part of the decade, and its expansion into East Coast markets was at first cut back from original estimates, then halted altogether. By the end of the decade, Jack in the Box restaurants were being put up for sale in increasing numbers, forcing Foodmaker to respond quickly to turn the chain around.
<!-- I know you can take a better picture -->
[[File:Jack in the Box Chicken Sandwich.JPG|thumb|200px|Jack in the Box Chicken Sandwich]]
As a result, around 1980, Foodmaker dramatically altered Jack in the Box's marketing strategy by literally blowing up the chain's symbol, the jack in the box, which dated back to the early San Diego days, in television commercials with the tagline, "The food is better at the Box".<ref>[ YouTube - ]</ref> Jack in the Box announced that it would no longer compete for McDonald's target customer base of families with young children. Instead, Foodmaker would attempt to attract older, more affluent "[[yuppie]]" customers with a higher-quality, more upscale menu and a series of whimsical television commercials featuring [[Dan Gilvezan]]. Jack in the Box restaurants were remodeled and redecorated with decorator pastel colors and hanging plants.
Television advertising from about 1985 onward featured minimalistic music performed by a small chamber-like ensemble (specifically a distinctive seven-note plucked musical signature). The menu, which was previously focused on hamburgers led by the flagship Jumbo Jack, became much more diverse, including such items as salads and chicken sandwiches (at least two new menu items were introduced per year), at a time when few fast-food operations offered more than standard hamburgers. Annual sales increased through the 1980s. Ralston Purina tried further to mature the restaurant's image, renaming it "'''Monterey Jack's'''" in 1985, a disastrous move that lasted a short time. The Jack in the Box name was restored in 1986.
Ralston Purina was satisfied with Foodmaker, but decided in 1985 that it was a non-core asset and elected to sell it to management after 18 years. By 1987 sales reached $655 million, the chain boasted 897 restaurants, and Foodmaker became a publicly traded company.
===''E. coli'' outbreak===
{{main|1993 E. coli O157:H7 outbreak at Jack in the Box}}
Jack in the Box's success came to a halt in the 1990s because of two main factors: the national recession of 1990-91 (the company suffered an 81 percent decline in net earnings in 1991) and more importantly, the ''[[E. coli|E.&nbsp;coli]]'' incident of 1993, in which four children died and hundreds of others became sick in the Seattle area, California, Texas, Idaho and Nevada after eating undercooked and contaminated meat from Jack in the Box. It was the largest and deadliest ''E.&nbsp;coli'' outbreak in American history up to that time.
The chain lost millions of dollars in sales and revenue as a result of the disaster, and millions were paid out as settlements in wrongful death lawsuits. [[Moody's Investors Service]] downgraded Foodmaker's debt to junk status as it had no confidence that sales would return to normal levels. Bankruptcy was imminent. With the very survival of the company at stake, Foodmaker needed another turnaround strategy to distance themselves from the ''E.&nbsp;coli'' scare.
They got it from a new ad campaign developed by an advertising agency from Santa Monica, California, called Secret Weapon Marketing, led by Dick Sittig, as detailed below.<ref></ref><ref></ref>
They became a very well known restaurant when they first started.
==Advertising campaigns==
The [[restaurant]] rebounded in popularity in the mid-1990s, after a highly successful marketing campaign that featured the fictitious Jack in the Box [[CEO]] "[[Jack (mascot)|Jack]]" character (voiced by the campaign's creator, Santa Monica advertising executive Dick Sittig), who has a [[ping pong]] ball-like [[head]] and is dressed in a business suit.
Jack was reintroduced specifically to signal the new direction the company was taking to refocus and regroup after the E. coli disaster. In [ the original 1994 spot], Jack ("through the miracle of [[plastic surgery]]", he says as he confidently strides into the office building) reclaims his rightful role as CEO, and, apparently as revenge for being blown up in 1980, approaches the closed doors of the Jack in the Box boardroom (a fictionalized version, shown while the aforementioned minimalist theme music from the 1980s Jack in the Box commercials plays), activates a detonation device, and the boardroom explodes in a shower of smoke, wood and paper. The spot ends with a closeup shot of a small white paper bag, presumably filled with Jack in the Box food, dropping forcefully onto a table; the bag is printed with the words "Jack's Back" in bold red print, then another bag drops down with the Jack in the Box logo from that period.
The [[Television commercial|commercials]] in the now 17-year-old "Jack's Back" campaign (which has won several advertising industry awards) tend to be lightly [[humorous]] and often involve Jack making business decisions about the restaurant chain's food products, or out in the field getting ideas for new menu items. In addition, many commercials have advertised free car antenna balls with every meal, thus increasing brand awareness. Often different types of antenna balls will be available if a holiday or major event is approaching.
[[Image:Jack Ball.jpg|thumb|right|Popular Jack antenna ball (Christmas version)]]
[[Image:Jackintheboxheadquarters.jpg|right|thumb|250px|Jack in the Box headquarters in [[San Diego, California]] in February 2008]]
[[File:Willits Jack in the Box.jpg|right|thumb|250px|Jack in the Box restaurant in [[Willits, California]]]]
During the height of the now-defunct [[XFL]], one of the continuing ad series involved a fictitious professional [[American football]] team owned by Jack. The team, called the Carnivores, played against teams such as the Tofu Eaters and the Vegans.
Another ad circa 2000 involved a man washed up on a remote island with only a Jack in the Box antenna ball as company. Later that year director [[Robert Zemeckis]], claiming the agency had appropriated elements of his [[Academy Award|Oscar]]-nominated film [[Cast Away]] for the ad, had his lawsuit against the ad agency thrown out.
The Meaty Cheesy Boys, a mock [[boy band]], were created during an ad campaign featuring an out-of-control advertising executive previously fired by Jack. The same ad exec featured in a spot where a medical doctor made exaggerated claims of the benefits of fast food that it would cure baldness, help trim extra pounds, and remove wrinkles. Jack asks the ad exec incredulously, "Where did you find this guy?" The ad exec responds proudly, "Tobacco company."
In April 2006, Jack in the Box launched an ad campaign called Bread is Back,<ref>[ Jack In The Box<!-- Bot generated title -->]</ref> taking a stab at the [[low carbohydrate diet]]s of recent years.
In 2006, Jack in the Box took use of this perception creating a commercial featuring a typical [[stoner (drug user)|stoner]] who is indecisive about ordering. When faced with a decision, the Jack in the Box figurine in his car tells him to "stick to the classics" and order 30 tacos implying that he has the "[[Effects of cannabis#Appetite|munchies]]".<ref>[ YouTube - Jack In The Box Stoner Commercial<!-- Bot generated title -->]</ref> This ad later stirred up controversy among a San Diego teen group who claimed that the ad was irresponsible showing a teenager who was under the influence of drugs. To protest, they presented the company with 2000 postcards protesting the ad, despite the fact that it had not aired since the beginning of the previous month. This commercial was redone in 2009 to feature the new logo and the new Campaign.
Another ad touting the chain's milk shakes aired circa 2003 and was shot in the stilted style of a 1970s-era anti-drug spot, urging kids to "say no to fake shakes" and featured "Larry The Crime Donkey," a parody of [[McGruff the Crime Dog]].
In 2007, Jack in the Box began a commercial campaign for their new 100% [[sirloin]] beef hamburgers, implying that they were of higher quality than the [[Angus beef]] used by [[Carl's Jr.]], [[Hardee's]], [[Wendy's]], and [[Burger King]]. That May, [[CKE Restaurants, Inc.]], the parent company of Carl's Jr. and Hardee's, filed a lawsuit against Jack in the Box, Inc. CKE claimed, among other things, that the commercials tried to give the impression that Carl's Jr./Hardee's Angus beef hamburgers contained cow [[anus]]es by having an actor swirl his finger in the air in a circle while saying "Angus" in one commercial and having other people in the second commercial laugh when the word "Angus" was mentioned. They also attacked Jack in the Box's claim that sirloin, a cut found on all cattle, was of higher quality than Angus beef, which is a breed of cattle.<ref>{{cite web |title=Jack in the Box Ads Called Misleading |url=}}</ref>
[[Image:JackInTheBoxLogo.svg|right|thumb|Jack in the Box's official logo from March 20, 1980 until March 15, 2009. (One variation has a miniature clown hat (dating back to 1978) with three dots in the upper left hand corner; the clown head was removed in the mid-1980s. The 'clown head' can be seen on several YouTube videos depicting Jack In The Box commercials from the 1970s and 1980s.) Most Jack in the Box locations opened before late 2008 had this logo, although the company is slowly replacing them with the newer logo, along with general updating of the locations' decor.]]
During [[Super Bowl XLIII]] on February 1, 2009, a commercial depicted Jack in a Full Body Cast after getting hit by a bus. The closing shot encouraged viewers to visit []. At the same website, one can view different videos that speak of Jack's condition. These videos include a cell phone video of Jack's accident. Also, previously run commercials of Jack include a disclaimer that reads "Recorded before Jack's accident." After a month in a coma, Jack woke up when his second-in-command, Phil, thinking Jack wasn't aware yet, revealed he was changing the name of the chain to "Phil in the Box". This woke Jack up, and he began to strangle Phil, shouting "PHIL IN THE BOX?! I DON'T THINK SO! SOMEBODY FIND MY PANTS! I GOT WORK TO DO!".
Shortly after the "awakening", it was revealed that the corporate website would be relaunched, and the company would get a new logo, on March 16, 2009.
In October 2009, Jack in the Box debuted a popular commercial to market their "Teriyaki Bowl" meals. The commercial features employees getting "bowl cut" hair cuts. At the end of the commercial, Jack reveals that his "bowl cut" is a wig, to the dismay of the employees.
In November 2009 the company discontinued their popular Ciabatta sandwiches/burgers.
==Food safety==
In 1981 horse meat labeled as beef was discovered at a Foodmaker plant that supplied hamburger and taco meat to Jack in the Box. The meat was originally from Profreeze of Australia and other shipments destined for the United States were discovered that included kangaroo meat.<ref>The New York Times, August 26, 1981, "Australian Meat Will Be Inspected" Section A; Page 18, Column 4.</ref><ref>The Washington Post, August 14, 1981, "The Federal Report," First Section; A27.</ref>
As mentioned above, in 1993, Jack in the Box suffered a major corporate crisis involving [[Escherichia coli O157:H7|''E.&nbsp;coli'' O157:H7]] bacteria. Four children died of [[hemolytic uremic syndrome]] and 600 others were reported sick after eating undercooked patties contaminated with fecal material containing the bacteria at locations in the [[Seattle, Washington|Seattle]] area and other parts of the [[Pacific Northwest]]. The chain was faced with several lawsuits, each of which was quickly settled (but left the chain nearly bankrupt and losing customers). At the time, Washington state law required that hamburgers be cooked to an internal temperature of at least {{convert|155|°F|°C}}, the temperature necessary to kill ''E.&nbsp;coli'' bacteria, although the FDA requirement at that time was only {{convert|140|°F|°C}}, which was the temperature Jack in the Box cooked. After the incident, Jack in the Box mandated that in all nationwide locations, their hamburgers be cooked to at least {{convert|155|°F|°C}}.<ref>[ HistoryLink Essay: Food contamination by ''E. coli'' bacteria kills three children in Western Washington in January and February 1993<!-- Bot generated title -->]</ref><ref>{{cite web |title=Thirteen Years Since Jack in the Box : Marler Blog |url=}} 080223</ref><ref>{{cite web |title=Jack in the Box ''E. coli'' Outbreak |url=}} 080223</ref> Additionally, all meat products produced in the United States are required to comply with [[HACCP]] (Hazard Analysis and Critical Control Points) regulations. Every company that produces meat products is required to have a HACCP plan that is followed continuously. Following the outbreak, Jack in the Box hired highly respected consultant Dave Theno to lead their food safety turn around. He worked with food safety experts from manufacturing companies and created a comprehensive program to test for bacteria in every food product used at Jack in the Box. These programs, and especially the most stringent ''E. coli'' testing program in hamburger in the industry, were widely shared and copied by other companies. Jack in the Box was the recipient of the coveted "Black Pearl" award for innovations in food safety and quality in 2004.<ref>{{cite web |title=IAFP Black Pearl Award Brochure}}[].</ref>
==New markets==
[[File:JackInTheBox, Arvada, CO.jpg|thumb|right|2nd Colorado location in Arvada]]
[[Image:Jackinthebox2009.png‎|thumb|left|New Jack in the Box in [[Scottsdale, Arizona]] showing the new logo]]
In 2005, Jack in the Box announced plans for nationwide expansion by 2010. As part of the initiative, it is entering new markets as well as returning to markets where it had a presence in past years.
In support of this objective, the chain began airing ads in states several hundred miles from the nearest location. This is similar to a strategy used for years by [[Sonic Drive-In]] in its national expansion efforts.
Currently the strategy is targeted at Colorado and Texas. In 2007, the first new Colorado store opened in [[Golden, Colorado|Golden]], marking an end to Jack in the Box's 11-year-long absence from the state.<ref>A second location opened in [[Parker, Colorado|Parker]].[,1299,DRMN_15_5707978,00.html Jack in the Boxes to pop up : Local News : The Rocky Mountain News<!-- Bot generated title -->]</ref>
In [[Albuquerque, New Mexico|Albuquerque]], [[New Mexico]], several locations opened in June 2009.<ref></ref> Jack in the Box restaurants last made an appearance in the Albuquerque market approximately two decades ago.<ref>{{cite news| url= | title=Jack in the Box popping up, again, in Albuquerque | date=August 8, 2007}}</ref>
In March 2011, Jack in the Box launched the Munchie Mobile in San Diego, a food truck that will dish out burgers and fries.<ref>[ Zagat Buzz Blog: Jack in the Box Launches Food Truck, March 18, 2011]</ref>
On January 2012, Jack in the Box opened its first several locations in the [[Indianapolis, Indiana|Indianapolis]] area.
====US States with Jack in the Box locations====
* {{Flagicon|Arizona}} [[Arizona]]
* {{Flagicon|California}} [[California]]
* {{Flagicon|Colorado}} [[Colorado]]
* {{Flagicon|Hawaii}} [[Hawaii]]
* {{Flagicon|Idaho}} [[Idaho]]
* {{Flagicon|Illinois}} [[Illinois]]
* {{Flagicon|Indiana}} [[Indiana]]
* {{Flagicon|Kansas}} [[Kansas]]
* {{Flagicon|Louisiana}} [[Louisiana]]
* {{Flagicon|Missouri}} [[Missouri]]
* {{Flagicon|Nevada}} [[Nevada]]
* {{Flagicon|New Mexico}} [[New Mexico]]
* {{Flagicon|North Carolina}} [[North Carolina]]
* {{Flagicon|Oklahoma}} [[Oklahoma]]
* {{Flagicon|Oregon}} [[Oregon]]
* {{Flagicon|South Carolina}} [[South Carolina]]
* {{Flagicon|Tennessee}} [[Tennessee]]
* {{Flagicon|Texas}} [[Texas]]
* {{Flagicon|Utah}} [[Utah]]
* {{Flagicon|Washington}} [[Washington (state)|Washington]]
Oklahoma locations slated for 2010 openings include [[Norman, Oklahoma|Norman]], [[Moore, Oklahoma|Moore]], Oklahoma City, Midwest City, and [[Broken Arrow, Oklahoma|Broken Arrow]].<ref></ref>
In September 2010 it was announced that 40 underperforming company-owned Jack in the Box restaurants located mostly in Texas and the Southeast would close.<ref>[ Jack in the Box plans to close 40 stores]{{Dead link|date=February 2011}}</ref>
==JBX Grill==
'''JBX Grill''' was a line of [[fast casual restaurant]]s introduced in 2004 by Jack in the Box Inc. JBX Grill featured high-quality, cafe-style food, avoiding most of the cheaper fast-food items typically served at Jack in the Box. The architecture and decor maintained an upbeat, positive atmosphere, and the customer service was comparable to that of most dine-in restaurants. Two of the Jack in the Box restaurants in [[San Diego, California]] (where Jack in the Box is headquartered) were converted to JBX Grill restaurants that were used to test the new concept. (The locations in Hillcrest and Pacific Beach still retain many of the JBX elements, including an indoor/outdoor fireplace and modern architecture.) There were also restaurants in [[Bakersfield, California]], [[Boise, Idaho]], and [[Nampa, Idaho]]. The last stores were converted back in 2006.
==External links==
{{Portal box|San Diego|Companies|Food}}
{{Commons|Jack in the Box restaurant}}
* [ Official website]
{{fast food restaurants}}
{{DEFAULTSORT:Jack In The Box}}
[[Category:Fast-food hamburger restaurants]]
[[Category:Fast-food chains of the United States]]
[[Category:Companies based in San Diego, California]]
[[Category:Restaurants established in 1951]]
[[Category:Restaurants in San Diego County, California]]
[[Category:Fast-food franchises]]
[[Category:Regional restaurant chains in the United States]]
[[Category:Cuisine of the Western United States]]
[[Category:Cuisine of the Southwestern United States]]
[[Category:Companies listed on NASDAQ]]
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Reason: ANN scored at 0.967764
Reporter Information
Reporter: Leandro (anonymous)
Date: Wednesday, the 19th of August 2015 at 01:57:40 AM
Status: Reported
Friday, the 7th of August 2015 at 09:29:25 PM #100456
Bradley (anonymous)


Wednesday, the 19th of August 2015 at 01:57:40 AM #100730
Leandro (anonymous)

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