Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social...

Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.

The job is using words, pictures, stories, and music to seduce strangers...the job is called advertising. In today's service-based, social media-focused, information economy, the job is called life...Here's how you can do it...better.--Publisher.

Finally, you can now have the same information that gurus teach on their thousand-dollar courses... for LESS THAN 1% of the price they are charging! Today, you can learn a simple STEP BY STEP GUIDE that any beginner Amazon seller can implement. If you are tired of the empty promises of the gurus. If you just want a simple step by step system to make money via the Amazon FBA program, then this book is for you. In the AMAZON FBA Step by Step Guide for...

Ladies and Gentlemen! Are you bored with your dull and monotonous job? Do you feel you are wasting your life away? Do you dream of becoming creative and make a terrific impact on everyone? Do you want to make millions of people run away from their living rooms every few minutes? Do you want to know the secret to infiltrate the sub conscious mind of customers? Do you want to blatantly tell great lies and get away with it? Do you want to sell snow to...

Business Storytelling: A Guide on How to Use the Power of Storytelling to Boost Your Business and Enhance Your Business Impact In today's fast-paced and highly competitive business world, it's becoming increasingly important for companies to stand out from the crowd. One way to do this is through effective branding, which helps businesses create a unique identity and connect with their target audience. But what makes a brand truly memorable? The answer...

Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.