"User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing"--

This collection, comprised of content from more than 100 leading industry journals, provides current and accurate information for this fast-moving field. Information professionals and other knowledge workers - from the research specialist to the information architect - will find appropriate and useful information in their areas of expertise, including such topics as information infrastructure, data processing techniques, metadata architectures, and more--From publisher description.

"One of the key services librarians provide is helping readers find books they'll enjoy. This "crash course" will furnish you with the basic, practical information you need to excel at readers' advisory (RA) for adults and teens"--

Provides an introduction to the fundamental principles of data science, walking the reader through the "data-analytic thinking" necessary for extracting useful knowledge and business value from collected data.

"Despite having access to more resources than ever, our doctors are overloaded with demands for their time and expertise. In Deep Medicine, leading physician Eric Topol shows how artificial intelligence can help. Natural-language processing can record our doctor's notes, make sense of our medical histories, and read more deeply into the scientific literature than any human ever could. Deep-learning algorithms -- applied to wearable sensors, genomic information, blood work, scans, and all of our medical data -- can create bespoke treatment plans. And virtual medical assistants, powered by personalized AI, can provide us with coaching to promote our health, shape our diet, and even prevent illness. Bust most importantly, by freeing physicians from the tasks that interfere with human connection, AI will give doctors the gift of time -- to restore the care in healthcare. Innovative, provocative, and hopeful, Deep Medicine shows us how the awesome power of AI can make medicine better, and reveals the paradox that machines can make humans healthier -- and more human"--

"Libraries are much more than mere collections of volumes. The best are magical, fabled places whose fame has become part of the cultural wealth they are designed to preserve. Some still exist today; some are lost, like those of Herculaneum and Alexandria; some have been sold or dispersed; and some never existed, such as those libraries imagined by J.R.R Tolkien, Umberto Eco, and Jorge Luis Borges, among others. Ancient libraries, grand baroque libraries, scientific libraries, memorial libraries, personal libraries, clandestine libraries: Stuart Kells tells the stories of their creators, their prizes, their secrets and their fate. To research this book, Kells traveled around the world with his young family like modern day 'Library Tourists.' Kells discovered that all the world's libraries are connected in beautiful and complex ways, that in the history of libraries, fascinating patterns are created and repeated over centuries. More importantly, he learned that stories about libraries are stories about people, containing every possible human drama. The Library is a fascinating and engaging exploration of libraries as places of beauty and wonder. It's a celebration of books as objects, a celebration of the anthropology and physicality of books and bookish space, and an account of the human side of these hallowed spaces by a leading and passionate bibliophile." --

Discusses more than 80 command-line tools to obtain, scrub, explore, and model data.

This textbook explores how RDA elements can be incorporated into MARC21. Topics include: an introduction to catalogues and cataloguing standards, publication formats and bibliographic elements, access points and headings, a summary which outlines the major issues and many others.